Newsletter
Coming soon: Reputation Capital – Building and Maintaining Trust in the 21st Century
The upcoming book “Reputation Capital – Building and Maintaining Trust in the 21st Century”, edited by ECRS advisor Prof. Dr. Joachim Klewes and ECRS board member Robert Wreschniok, offers – for the first time – exact strategies and management rules for investing in, earning and keeping safeguarding reputation capital safe in today’s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens up a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation. It is to be published in autumn 2009.