Advisory Board

Prof. Dr. Joachim Klewes
 
Klewes

Senior Partner of Pleon
Prof. Dr. Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

 

Prof. Dr. Craig Carroll
 
Prof. Dr. Craig Carroll

Assistant Professor, University of North Carolina

Prof. Dr. Craig Carroll (PhD of the University of Texas in Austin) was assistant professor for journalism at the Annenberg School for Communication (University of Southern California) before joining the University of North Carolina in Chapel Hill. In addition, he conducted research at the Judge Business School in Cambridge as well as the Communication Centre of the Rotterdam School of Management as guest scientist. Craig Carroll is one of the pioneers of the agenda-setting theory and its application to corporate reputation.

 

Richard Gaul
 
Richard Gaul

Self-employed communication consultant, Partner at "Zehle-Gaul-Communications GmbH"
After studying economics and politics, Richard Gaul worked several years as a journalist for the Stuttgarter Zeitung, the manager magazin, and the Zeit, among other publications. In 1985, he began his business career at BMW, where he was in charge of press and public relations from 1989 onwards. From 2000 until the end of 2006, he headed BMW's corporate communications and political affairs. Richard Gaul was named PR manager of the year by the PR Report in 2002 and by the PR Magazin in 2005.

 

Dirk Große-Leege
 
Dirk Große-Leege


Self-employed management consultant specialised in strategic communication, Berlin.
The trained journalist and economist started his business career in 1995 in corporate communications of Deutsche Aerospace (today's EADS). From 1996 until 2000, Dirk Große-Leege was in charge of communications at Heidelberger Druckmaschinen and, subsequently, became corporate spokesman of the Deutsche Bahn. From 2002, he was head of corporate communications at VW in Wolfsburg before becoming a self-employed management consultant specialised in strategic communications in Berlin.

 

Prof. Dr. Kurt Imhof
 
Prof. Dr. Kurt Imhof

Professor of sociology and mass communication, University of Zurich, head of fög - the Research Institute for the Public Sphere and Society
Prof. Dr. Kurt Imhof studied history, sociology, and philosophy at the University of Zurich. He received his doctorate in 1989 and became professor in 1994. In 2000, Prof. Imhof joined the Department of Mass Communication and Sociology at the University of Zurich. His research focuses on sociology of the public-sphere and media, society theory, sociology of social change, and sociology of minorities. In addition, Prof. Imhof is the head of fög - the Research Institute for the Public Sphere and Society.

 

Daniel Künstle
 
Daniel Künstle

Self-employed communication consultant, Executive of “commsLAB – Corporate
Profile Management”
As corporate spokesman and communication consultant for UBS, formerly the
Swiss Bank Corporation (Bankverein), from 1994 until 2001 and head of UBS's
newly established Corporate Reputation Analysis Division (2001-2004), Daniel
Künstle has made a significant contribution to the practical development of
reputation analytics. From 2004 until the end of 2008, he was chief of staff
at the Federal Office of Private Insurance in Bern before becoming a
self-employed consultant specialized in strategic communications in Basel.

 

Michael Willi
 
Michael Willi

Head of Corporate Communications Management, UBS AG
Michael Willi's career began at the Swiss Bank Corporation (SBC) (Schweizerischer Bankverein, SBV) in Group Public Relations as corporate media spokesman and communications consultant. From 1997 until 2001, he held various management positions in SBC's and UBS's communications sector. Since 2001, Michael Willi has been head of Corporate Communications Management of UBS AG and is thus responsible for supervising and coordinating Group-wide communication management. This also involves developing and maintaining a consistent positioning and communication strategy for all topics that are relevant to UBS's reputation.